Assignment

Every year, CWZ looks again at the ambitions it sets for itself where its patient care is concerned. Of course, you can write those ambitions down in a hefty report, but you can also show them! And that's where we came in. Medical Media House was asked to develop a mood video based on existing visual material. The video had to be able to be used at trade fairs, conferences, social media and other media channels.

Approach

To move people with a film, you need to ensure identification with your target audience. To achieve that, we chose to include a mix of people in the video, from doctor to nurse, from healthcare professional to patient, and from young to old. Very deliberately, as little was staged as possible. Titles organically incorporated into the video emphasize a number of important ambitions CWZ pursues.