Assignment
The Antoni van Leeuwenhoek hospital asked us to create powerful department videos for the 5 largest AVL-NKI cancer centres. The short department videos show the viewer that AVL-NKI is the number one hospital to go to in the unfortunate event of a cancer diagnosis.
Approach
The Antoni van Leeuwenhoek hospital is a prominent specialist in cancer treatment and research. This is due to not only the clinic’s facilities and experienced specialists but also to its collaboration with NKI, the Netherlands Cancer Institute research centre.
The Antoni van Leeuwenhoek hospital is proud of what it has to offer its patients, and with good reason. That is why we opted for an un-Dutch approach. We let a number of AVL healthcare professionals explain why their hospital is the correct choice for cancer patients. What is their strength, what makes their treatments unique and why is experience essential in achieving maximum results? This approach makes the quotes more potent and it reflects the professionals’ drive and conviction that for the patient, this is the best place to be.
